Monthly Archives: February 2015

50 Shades of Markets

greyskullI’ve often commented that Fifty Shades of Grey’s success stemmed from the simple fact that e-readers were prevalent and the time was right for anonymously reading sultry fiction. I certainly can’t count it as riveting literature in the same category as Lolita, though I’m sure author E.L. James has less concerns over literary merit than sales. Fifty Shades serves as an ideal tale of marketing, right-place-right-time, and tenacity.

From a timing perspective, the world was ready for good erotic fiction, and though I’m not an advocate for her writing style, James has an avid fan base. In a recent interview with Time, James commented on her Executive Producer credit, and her stewardship of the Fifty Shades transition to the big screen. Her passion for her work shines through, and it’s clear she has a vision that she’s following through with. Few first time authors can say the same. Continue reading…